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The 2023 trends are coming and Pinterest has predicted what they will be.
Every year, Pinterest predicts the most popular lifestyle, home and fashion trends of the coming year based on search volume within their site. The visual search engine has just released their 2023 report and we are salivating over the newest trends in home, fashion, wellness, parenting, pets and more.
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There are some fun surprises as well as trends we absolutely expected, including many that are a nod to the Y2K aesthetic, including Doc Martens, mushroom chic and more.
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We’ve rounded up our 10 favorite search trends worth shopping right now, based on Pinterest search data.
1. Front door treatments
During COVID, we focused on making our backyards a sanctuary. In 2023 we will focus on front doors and entryways that say, “Come on in! We are ready for visitors.”
From luxe door knockers to statement welcome mats to elevated entryways, the front door give sets the tone for what’s inside.
2. Chance of showers
Showers don’t have to be fast and furious. Pinterest predicts a rise in the making the shower the ultimate sanctuary of self-care. Scented shower steamers, soothing scrubs and fluffy robes help set the scene of total self-care.
3. Airy Styles (Harry Styles?)
According to Pinterest, “After two years of sweatpants and loungewear, the focus is now on body-baring silhouettes.”
Those with a keen eye for emerging trends will have noticed this trend is not exclusive to women’s wear. There has been a steady climb in the popularity of lace, crochet and ruffles on the menswear scene. Don’t blame us (darling) if we think Harry Styles may have had a hand in the sudden surge in popularity of “airy styles” for men, including “sheer trouser outfits.”
Women are taking to the ruffles too, with airy styles that flutter and flounce for a romantic style trend across all genders—including everyone in between.
4. Feeling the feels
GenZ and Millenials are the feeling generations and their commitment to self-reflection is taking hold and reverberating through the trend landscape. We could all do with a bit more introspection, and this year we’ll see trends that focus on expressive arts and music therapy, as well as creative ways to work on our inner growth.
5. Free Spirits
Sometimes we want to drink, and sometimes we don’t. And sometimes we want a cocktail sans alcohol. This year we are looking at more spirited alcohol-free drinks and cocktails (or mocktails). It’s truly a movement: More and more non-alcoholic cocktail recipe books are coming onto the scene and alcohol-free spirits, beers and wine are getting more and more delicous—proving to everyone that it doesn’t have to be fermented to be fun.
6. Pet parties
Not just pet parties—pet pool parties are a current trend. Animal owners know that every day is a special occasion to celebrate their four-legged bestie. Pinterest reports a 490 percent increase in DIY dog areas in the backyard and an 85 percent increase in DIY dog pool ideas. We don’t know about you, but we are here for this.
Pets are the best guests of honor. Here’s hoping for more pet parties—whether they are poolside or not—in the coming year.
7. A Mushroom Moment
Weirdcore is all the rage and mushrooms are finding their place within the zeitgeist once again. As part of the renaissance of the Y2K aesthetic, we are seeing all sorts of late 90s trends resurface: raves are becoming popular again, bellbottoms are seeing a resurgence, and fungi’s little gilled umbrellas are having their moment all over again.
From Gigi Hadid’s Fraiser Sterling partnership to Rodarte’s now-sold-out mushroom-print dress, the mushroom trend is having a moment in the fashion world and is whimsically making its way to home decor as well.
8. Fun Fringe
Don’t think flappers or tassels. Fringe has steadily been making a comeback through 2022 and in 2023 it will be a bonafide trend—but with a twist. This time around, fringe is all about the details, with knots and beads. It’s also about creating a bit of drama with fun colors and contrasts.
Free-swinging dresses, jackets and even sweaters will add a bit of edge to everything. And for the unconventional bride: fringe wedding dresses are trending up.
9. Good on Paper
People are taking it slow in 2023. Like the expressive art trend we talked about, people are looking for ways to show their creative sides. Paper crafts are spiking in popularity. Most paper crafts have a bit more instant gratification than other mediums, which can take days or weeks to complete and the tactile process of many paper crafts is right on trend.
From pâper maché “pottery” to origami gift boxes to quilled frames and cards, people are searching for quiet crafts with a little bit of ASMR calming qualities to them.
10. All the Rave
Riding the Y2K aesthetic revival, raves are back! Just like in the late 90s, raves weren’t just about the party scene, they were also about fashion and home decor: Think glow-in-the-dark, black light, trippy and day-glo colors.
What is Pinterest predicts?
Each year, Pinterest publishes their annual “Pinterest Predicts” overview, which looks at the latest, rising trends based on dominant search trends of more than 400 million users.
Instead of a year-end report, “Pinterest Predicts” focuses on rising search volume to predict the trends that will reveal themselves in the coming year. In the past two years, Pinterest has reported that 8 out of 10 of their trend predictions have come to fruition. What that means is this trend forecast is a pretty good indication of what will be hot next year.
If you’re shopping for that trendy person in your life, or you’re shopping for yourself, the “Pinterest Predicts” report is a pretty good guide for what will be hot in the coming year.
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