Wardrobe stylist and owner of Modnitsa Styling Dina Scherer tells Today that twee is feminine, colorful, and “a little retro.” Even if you’re a little interested in twee without wanting to commit to it all the way, it’s a flexible style with a variety of elements you can incorporate into your personal style. “If you’re someone who only gravitates towards neutrals and has a very classic, clean style, adopting that trend, I would say would be best in like small amounts from the perspective of detail,” Scherer says. She adds that you can find one element you like from the twee style, such as the shoes or the colors, and incorporate it into your usual, everyday look. She says the rise of interest in twee again is due to an increased interest in thrifting as well, something also seen in the rise of Y2K and grunge fashion, which come close to the same originating era as twee.
“With millennials and Gen Z being broadly more conscious of — and quicker to dismiss — fast fashion, this trend better appeals to their values and means, consisting of found items, thrift trips, and vintage gems. It’s more affordable, and there’s room for unique iterations and personal flair,” Anna Pampilio, a senior strategist and trend forecaster at the design agency LPK, tells Vogue.
Today’s take on twee meets a modern touch with essentials consisting of Peter Pan collars, statement tights, plaid dresses, puff sleeve blouses, headbands, flats, crossbody bags, and pleated skirts, but is this how it was always styled?