Mining past eras in the name of fashion isn’t new. But usually it’s just a nod: 1970s-style flared jeans, a 1940s tea dress but with a twist. The references are gathered, then tweaked, transformed and mashed together to create something new.
Or at least they were, until fashion turned its eye to the archives of Y2K fashion — anything dating from or around the turn of the millennium. These aren’t nods or references mixed in with modern items that recontextualise them: these are full regurgitations, right down to the frosted lip gloss. The Emily in Paris star Lily Collins wears Lancôme Juicy Tubes, the sticky, sweetie-bright glosses of choice for every teenager back then. Olivia Rodrigo, Billboard’s top new artist and top female artist of