The biggest lifestyle trends of 2020
2020 has already proven to be an unprecedented year, but this is nowhere more evident than when examining the year’s most popular trends. While some industries are weathering hard times, others are booming beyond expectation. The list below outlines some of the most popular trends for the year so far.
2020 is viewed as the first year in which environmentally friendly alternatives are no longer an expensive alternative, but as widely available, affordable, and of the same quality as the legacy option. This transformation in accessibility of products, along with increased awareness, has led to 2020 being the year where the trend of eco-consumption has gone mainstream. With this shift in popularity comes a shift in motivation; eco-consumption seems to no longer be motivated by the status of opting-in, but the sense of guilt that accompanies opting out.
Gaming is on the rise
One of the biggest lifestyle trends of 2020 so far, has been the rise of gaming. In fact, the gaming industry is set to have grown by 9.3% by the end of 2020, generating revenues of over $159.3 billion. With more people playing virtual games than ever before, the effects can be seen in a wide variety of different areas across the industry. Mobile gaming has dominated over the last five years, however, 2020 seems to have shifted consumer attention back to consoles.
Nostalgia is another big trend this year, seen in the popularity of remastered games, such as the Final Fantasy series, and classic games like online roulette. 2020 has also seen a change in the gaming culture at large. The popularity of broadcasting sites like Twitch show a more communal aspect, with 1 in 3 gamers reportedly watching gaming live streams.
With more people spending more time in their homes comes a trend of home improvements. These specific improvements are focused on bringing the equipment and facilities of the outside world into the domestic sphere. The market for fitness equipment grew by a compound annual rate 40.3% this year. However, investments are not only being made in home gyms, the sales of everything from indoor gardens to coffee stations are booming as customers look to make their homes more multifunctional.
Back to nature
When it comes to 2020 travel trends, the front-running theme is rural destinations close to home. There is a strong indication that holidays that involve getting back into the wild and testing out your survival skills are increasingly popular. Searches for bushcraft camping, for example, have risen by 1,069% this year, while searches for more relaxing rural pursuits like lake fishing have risen by 274%.
2020 has marked a change in the hugely popular wellness industry, the more militant trends and regimes are being replaced by what is being called ‘normcore wellness’. Over the last decade the wellness industry has become increasingly expensive and demanding for its consumers, however, this aspect might have reached its peak. While the enduring health and wellness practices of meat free eating, mindfulness and meditation exercises are not set to vanish anytime soon, the dominance of high end wellness brands such as Goope, is changing. The normcore wellness trends represent a readjustment of focus for the industry, with physical and mental health returning to the centre stage.
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