![Scrunchies Market 2022 to Showing Impressive Growth by | [No. of pages: 124] Industry Trends, Share, Size, Top Key Players Analysis and Forecast Research](https://www.99newser.com/wp-content/uploads/2022/05/934835f9b53bfc35497459b8b018252e-360x180.png)
With most salons closed due to the current pandemic, many of us have turned to DIY hair methods. Whether you’ve tested out a bold new dye job, picked up the shears for a transformative bang trim or slathered your roots in a weekly deep conditioning treatment, at-home hair care has truly come into focus. While I continue to sleep on a silk pillowcase to maintain my lengths (that, may I add, seem to get more unruly by the hour), I’ve also turned to the ultimate ’90s accessory: Enter, the scrunchie.
If images of bad ’80s movies—and Carrie Bradshaw scolding her beau Berger for assuming a New York woman would ever “be caught dead” wearing one—comes to mind, you’re not wrong. But in recent years, the accessory has made a major comeback, gracing the ponytails of everyone from Lizzo to Gigi Hadid. For the last few months, while at home and unable to visit my stylist, it’s saved my hair from breakage day after day.
According to celebrity hairstylist Justine Marjan, who regularly preps Khloe Kardashian and Ashley Graham for the red carpet, there’s a method to the madness. “A regular elastic can snag or pull the hair, especially if it’s wet,” she explains. “The band can cause breakage because your hair is much more fragile in that state.” The pro, who uses a silk scrunchie daily for her waist-grazing brunette hair, recommends one to all her clients, regardless of their hair type. While any material will work on dry hair, Marjan recommends using a silk or satin option specifically when hair is wet. “They won’t absorb moisture from your hair,” she says.
Fortunately, there are more than a few Instagram-approved options on the market: Ganni’s lavender tie dye hold that will pair seamlessly with matching colorful sweats, and Lele Sadoughi’s tweed solution that looks just as good resting on your wrist as it does wrapped up in a top knot.
Consider the throwback hair saver your best bet this quarantine—even without Carrie’s blessing.
