If you’ve been desperately scouring the deepest depths of the internet for even a whiff of good news (guilty), you’ve come to the right place. Noah‘s dropping another take on its winged foot hoodie, an instantly iconic emblem that riffs on the P-Wing logo Ralph Lauren first made famous in the ’90s, and it is (perhaps predictably) straight-up heat. Noah’s released similar styles in the past, but this time around the brand upgraded the whole affair by opting to embroider the graphic featured on the face of the sweatshirt (as opposed to simply slapping a print on), and the dedication to craftsmanship shows.
So yeah: It’s a dope hoodie. But on a more serious note, supporting small brands like Noah now is more important than ever. These are uncertain times for us all, but if you do happen to have some hard-earned dollars burning a hole in your pocket and are wondering where to spend it, you could do way worse than dropping a benjamin and a half at a local label committed to providing some of the best bang for your buck around. Honestly, man, who are we kidding? Since when do you need an altruistic reason to cop a piece whose CPW (that’s “cost per wear” for any of you novices) couldn’t be lower when you consider the fact that Hoodie Season has now been extended indefinitely?
Wear it while you pace aimlessly around your apartment wondering what on earth is left for you to think about besides for our own impending mortality! Wear it while you put off procrastinating by (wait for it) procrastinating further! Wear it while you contemplate heading outside, make it all the way down to the first floor, and then immediately hit a sharp about-face and hightail it right back up the stairs to the cozy confines of your warm, welcoming couch! Hell, when you put it like that Noah’s practically giving the goddamn thing away.
The entire drop is available starting at 11 a.m. EDT today (suddenly, a reason to wake up before noon!) so head on over to the Noah site to shop all seven color ways now and (potentially?) stave off the apocalypse.