To take inspiration from the hardworking professional ethics of your parents is something most children aspire to do in whatever career field they decide to dive into and pursue, and Haziqah Imanina Asmad is doing just that.
Growing up, watching both her parents make strides in the business sphere and their never-ending support helped her to explore her creativity.
That’s how Haziqah started making her own scrunchies leading to her own home-based business brand ‘Morchia’.
Currently pursuing a degree at a private business higher education institution, Haziqah said that she always had a knack for creating handmade products since she was young.
“It started as a hobby where I only made a few for myself,” said Haziqah.
“Eventually some of my friends started asking if I could make for them as well. That’s when I thought it would be a good idea to turn my interest into a business.”
The young entrepreneur said that she decided to name her brand Morchia because she felt that it was more than just hair scrunchies.
She creatively mashed up bits and pieces of words to create the name – as ‘Mor’ comes from ‘more’, the ‘ch’ from ‘scrunchies’, while ‘i’ and ‘a’ are her initials.
“The business started in August 2020 and since COVID-19 pandemic was still at large at that time, I decided to create reusable and washable fabric face masks as well because a lot of people were looking for it.”
As it became a daily essential in 2020, Haziqah said that she opted to create matching scrunchie and face mask sets that came with a pouch.
Haziqah said that silk fabrics are the main source of material for her products, along with other fabrics such as satin silk, cotton and velvet, which are among the best fabrics to use to keep hair healthy and looking stylish.
“All materials used are of high quality to maintain consistency in the products’ quality as well. Whenever a new fabric material is used, I made sure to make a few trial versions to test its quality, whether it is suitable for hair or if is easily worn out.”
Haziqah added that a plus-side for the materials she uses is that wearers can wash them after a number of uses.
In a short span since the business started, Haziqah said that she has made different sizes of scrunchies, reusable and breathable face masks, silk pouches, and tea cosy sets. She also accepts customisation of handmade products by using the consumer’s measurement preference and choice of fabric.
“I aim to release more products that are based on mostly silk material,” said Haziqah.
“There’s always a push to innovate and better myself, and what keeps me going is the positive feedback I get from my customers,” she added.