Pinterest Thrived in 2020’s Quarantine

In recent years, Pinterest has proven itself to be much more than a destination for moms to save weeknight dinner ideas or Millennials to plan their future weddings. Especially in quarantine, the platform has served as a fashion resource, providing a space for Gen Zers to cope with the newfound uncertainy of their formative years by cultivating a new look and lifestyle, with an abundance of material and inspiration.

When the site first launched in 2010, users flocked to its lifestyle-based content for DIY tutorials, shopping inspiration, and other posts that served a purpose. However, it was soon overshadowed by Instagram, which debuted the same year, as users turned away from spending hours scrolling on their desktops and instead turned to their smartphones. Now as the world has quieted down and people spend more time at home, the platform has seen a resurgence. A space for people to curate a new style, pick up a new hobby, or simply enjoy browsing, Pinterest offers an unproblematic distraction amidst a stressful year. As Co-Founder Evan Sharp once called it, Pinterest might just be “the last positive corner of the Internet.”