Milan Fashion Week SS21 returned to something approaching pre-pandemics
normalcy with shows staged in front of small audiences and unmasked models.
Big names such as Parada and Versace aired on the side of caution with
behind-closed-doors events and live screenings with only their in-house
teams in attendance. Italian craftsmanship and heritage were high on the
agenda as designers sought to celebrate a return to traditional fashion
The much-anticipated collaboration between Miuccia Prada and Raf Simons was
shown via screens for SS21, displaying a collection that aimed to reaffirm
high fashion’s creativity. Focussing on essentials, streamlined,
90’s-inspired trousers and tunics were accompanied by a reworking of
Prada’s ‘ugly’ prints from the same decade, Simons’ personal graphics and
an oversized take on the famous triangular logo.
Images: Prada SS21, courtesy of Trendstop
Silvia Venturini Fendi’s collection was an ode to her family, incorporating
the stories, values and traditions of her family life to create fashion
with meaning. Utilising linen and handcrafted detailing to emphasise
sustainability and artisanship, the invitation for the show also included
her grandmother’s pesto recipe and logo-shaped packs of pasta.
Images: Fendi SS21, courtesy of Trendstop
Jeremy Scott opted to delight with fashion fantasy as his garments ‘walked’
the runway on marionettes. Lockdown-inspired creativity saw couture looks
transposed onto 30-inch-tall puppets, watched by models of industry players
including Vogue’s Anna Wintour. The designs, including 18th
century-inspired dresses and chiffon skirts, echoed fashion’s rediscovering
of craftsmanship and haute couture.
Images: Moschino SS21, courtesy of Trendstop
FashionUnited readers can get free access to Trendstop’s Pre Fall 2020 Key
Neutral Colour Directions report, featuring all the essential core colours
from the Pre Fall 2020 collections. Simply click the banner to receive your free
Trendstop.com is one of the world’s leading trend forecasting agencies for
fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.