Naturally, I needed to go to the source—the godmother of scrunchies, if you will: Kaitlyn.
Bristowe tells me it was “so exciting” to see Burnett and Godwin in her creations.
“Running a business is a lot of work—more than I could have imagined—but to see those little labors of love on people who are such big supporters is amazing,” she says. “Honestly, it felt like what I imagine seeing your baby on TV feels like. I was thinking, That’s my girl…you’re doing great, sweetie. Or I guess I should say, ‘Dew-ing great.'”
Bristowe started the line because, she says, she’s just always loved scrunchies. “They give me volume,” she explains, “and I find they don’t pull my hair like other hair elastics do.”
On top of that, “I’ve been pretty candid about my hair falling out and becoming damaged after my season of The Bachelorette,” she says, “and keeping it healthy became a huge priority. Wearing only scrunchies when I wore my hair up was also part of me making sure to take care of my hair and avoid breakage.”
“Since I wore them all the time,” Bristowe adds, “it just felt like a natural evolution to start making my own.”
As for a favorite scrunchie style, Bristowe says that’s like asking a parent to pick a favorite child. This summer, though, she suggests trying “the Knotty” style—it’s your standard scrunchie but with a long scarf tie for an “extra bit of oomph” to your look. Behold:
Ready to up your scrunchie game? Yeah, me too—I even made a shopping list for us:
Anna Moeslein is a senior editor and Bachelor recap writer at Glamour. Find her on Instagram @annamoeslein.