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    Cuomo Aides Rewrote Nursing Home Report to Hide Higher Death Toll

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    US Capitol police warn of possible militia plot to breach Congress

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    13 dead; 25 people in Ford Expedition

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    Stranger attacks Asian couple in Chinatown as hate crimes spike in King County – KOMO News

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    5 Y2K party wear trends from Milan Fashion Week autumn/winter ’21/’22 you need to know now – Vogue Australia

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    Brand To Watch: London-Based Label Always Do What You Should Do

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    Clothing, movies and culture of the 2000s return in 2021 – The Quinnipiac Chronicle

    Clothing, movies and culture of the 2000s return in 2021 – The Quinnipiac Chronicle

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    Scrunchies Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis

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    Students, staff evacuated from Oakland Park school after partial roof collapse

    Students, staff evacuated from Oakland Park school after partial roof collapse

    Biden’s Dilemmas, Part 1: Punishing Saudi Arabia – The New York Times

    Biden’s Dilemmas, Part 1: Punishing Saudi Arabia – The New York Times

    Cuomo Aides Rewrote Nursing Home Report to Hide Higher Death Toll

    Cuomo Aides Rewrote Nursing Home Report to Hide Higher Death Toll

    California crash victims entered US through border fence hole: Updates

    California crash victims entered US through border fence hole: Updates

    Reports Of COVID Vaccine ‘Spoilage’ Grow : Shots

    Reports Of COVID Vaccine ‘Spoilage’ Grow : Shots

    US Capitol police warn of possible militia plot to breach Congress

    US Capitol police warn of possible militia plot to breach Congress

    The latest on Biden’s presidency: Live updates

    The latest on Biden’s presidency: Live updates

    13 dead; 25 people in Ford Expedition

    13 dead; 25 people in Ford Expedition

    Stranger attacks Asian couple in Chinatown as hate crimes spike in King County – KOMO News

    Stranger attacks Asian couple in Chinatown as hate crimes spike in King County – KOMO News

  • Business

    Economists See Few Monetary Policy Changes With Powell Leading Fed

    Indonesia’s Largest Fleet of Taxis Teams Up To Beat Ride-Hailing Apps

    Olivia Munn’s One-Piece Swimsuit Plunges Further Than You Thought Possible

    Hannah Donker talks being The Weeknd’s love interest in ‘Secrets’

    High Street Retailers Pin Hopes On Discount Splurge In Black Friday Fever

    Bitcoin Is ‘Definitely Not A Fraud,’ CEO of Mobile-Only Bank Revolut Says

  • Celebrity

    BIZZLINE: A STUDIO FOR PHOTOGRAPHERS SET TO OPEN

    THE DAY I LEARNED TO STOP HATING LAPTOP DJS

    HOW MALE MODELS GET SUPER RICH IN A FEMALE-DOMINATED INDUSTRY

    WHAT IS LIKE TO WORK AS A SUPER MODEL

    HOW TAYLOR SWIFT HELPED ME LOSE 425 LBS

    LIFETIME UNVEILS FIRST LOOK OF FULLHOUSE MOVIE

  • Fashion
    • All
    • Y2K Outfits
    Groovy Chick is back with a T shirt from Daisy Street

    Groovy Chick is back with a T shirt from Daisy Street

    Dua Lipa’s Lace Collar Dress Is A Wearable Twist On This Spring Trend

    Dua Lipa’s Lace Collar Dress Is A Wearable Twist On This Spring Trend

    BonBonWhims Chunky 2000s-Inspired Rings Fashion Interview

    BonBonWhims Chunky 2000s-Inspired Rings Fashion Interview

    How Virtual Styling Turned Into A Business On Instagram

    How Virtual Styling Turned Into A Business On Instagram

    5 Y2K party wear trends from Milan Fashion Week autumn/winter ’21/’22 you need to know now – Vogue Australia

    5 Y2K party wear trends from Milan Fashion Week autumn/winter ’21/’22 you need to know now – Vogue Australia

    Brand To Watch: London-Based Label Always Do What You Should Do

    Brand To Watch: London-Based Label Always Do What You Should Do

    A brief history of piercings and their controversial beginnings

    A brief history of piercings and their controversial beginnings

    Clothing, movies and culture of the 2000s return in 2021 – The Quinnipiac Chronicle

    Clothing, movies and culture of the 2000s return in 2021 – The Quinnipiac Chronicle

    Gigi Hadid’s Cardigan Style Hack Completely Changed Up Her Outfit

    Gigi Hadid’s Cardigan Style Hack Completely Changed Up Her Outfit

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    This easy DIY turns any fabric into scrunchies– all you need is hot glue – Yahoo! Voices

    This easy DIY turns any fabric into scrunchies– all you need is hot glue – Yahoo! Voices

    Comprehensive Report on Scrunchies Market 2021 | Size, Growth, Demand, Opportunities & Forecast To 2026

    Scrunchies Market To Show Startling Growth after COVID19 Pandemic, Business Opportunity & Development Strategy with Market Forecast

    Punky pearls, precious scrunchies and lots of Prada: What’s in Fashion? 

    Punky pearls, precious scrunchies and lots of Prada: What’s in Fashion? 

    Scrunchies Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis

    Scrunchies Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis

    This London Designer Makes the Largest Extreme Scrunchies

    This London Designer Makes the Largest Extreme Scrunchies

    Simply Fabulous Sets of Silk Scrunchies

    Simply Fabulous Sets of Silk Scrunchies

    19 Best Silk Scrunchies To Protect Your Hair 2021

    19 Best Silk Scrunchies To Protect Your Hair 2021

    These $5 scrunchies with a hidden zipper can hide your keys, cash and more

    These $5 scrunchies with a hidden zipper can hide your keys, cash and more

    Comprehensive Report on Scrunchies Market 2021 | Size, Growth, Demand, Opportunities & Forecast To 2026

    Comprehensive Report on Scrunchies Market 2021 | Size, Growth, Demand, Opportunities & Forecast To 2026

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    Win A NEW Macbook NOW!

    Latest 7 Best Wireless Headphones For Skype

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    7 Best Wireless USB Headset

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    Latest 7 Best Wireless Headphones For Skype

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    7 Best Wireless Headset For Skype For Business 2018 (updated)

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Leo Burnett s latest campaign for Skechers D Lites will get you grooving

Editorial Team by Editorial Team
November 8, 2020
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Leo Burnett s latest campaign for Skechers D Lites will get you grooving
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Skechers India’s latest campaign Originals Keep Moving starring Bollywood sensation Ananya Panday announces the launch of the brands flagship lifestyle collections, the Skechers D’Lites, which features a design based on the iconic 90s sneakers that Skechers originated. The campaign has been created and conceptualised by Leo Burnett India.

The Skechers D’Lites range asserts street cred and this is reflected in the foot-tapping and high decibel TVC, that pays homage to the thriving dance culture that’s exploding in the country. Themed around a very relevant mantra of our time, that no matter what life throws at you, you keep moving, Ananya and her troupe don’t let a cancelled rehearsal dampen their spirits but come together in true millennial style. The shots of Panday and friends sashaying through the streets will take you through a vivid tour of the 90’s, brought back with an edgy feel of today. Shot during the lockdown in urban Bombay and picturesque Goa, the film really captures the vibe of the town.

 

Speaking about the launch and on Ananya Panday, Mr. Rahul Vira, CEO, Skechers South Asia Pvt. Ltd. said ‘’We are thrilled to launch our first campaign with Ananya Panday. As Skechers was born as a youth-focused brand, it’s our aim to strengthen our connection through communication with the youth of India and ignite a shift in the Indian mind-set at large. With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.”

Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett added “The Skechers D’Lites range has always been an iconic global fashion sensation. Reminiscent of the 90’s style, as Ananya and her friends sashay down the streets in synchronized choreography, the visuals and the music are bound to take you through familiar yet unfamiliar territory with a retro cool meeting the edgy future vibe. Dance has always been a central form of self-expression and just like the iconic Skechers D’Lites collection and our campaign draws a parallel between the two encouraging everyone to keep moving forward in life.”


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