Haley Cullingham, editor at Penguin Random House
I feel like seeing Juicy stuff now, or anything designer, gives me a vague queasiness—I love fashion, and clothing, but I also hate that I thought those things had to be connected to money, status, and brand [when I was younger]. That being said, I also have such a kitschy, nostalgic love for these brands. (I bought a hat with the Fiorucci angels this summer.) It’s an aesthetic that feels both totally innocent and totally manipulated. It’s also interesting how out-of-reach so many things felt in that pre-Internet era. There was power in wearing something you recognized from magazines or TV—a feeling that one day you’d have access to a world that was bigger than the one you inhabited.
Jasmine Jones, owner and designer of JJ Vintage
When I think of Juicy Couture from the early 2000s, the first thing that comes to my mind is Paris Hilton and Lindsay Lohan. They were both an iconic symbol for the brand when it came to wearing the velour tracksuits. A funny memory for me was in middle school when I dressed up as “The Cool Mom” from Mean Girls to go to a slumber party. Turns out, almost everyone at the party had the same idea and had on the same outfit as me.
I never bought Juicy for retail price, because I was always able to find pieces at the thrift stores. Throughout the years, it was easy to find Juicy tracksuits and purses at the thrift store, but lately, it’s been harder to get my hands on them, since they are becoming popular again. I think the idea of tracksuits coming back is genius. Due to the current climate in the world, most people are now working from home until further notice, and everyone just wants to be cozy. It feels fresh again because brands are taking the idea of a cozy tracksuit, but making it chic and cute and something that you will feel and look good in. In my opinion, tracksuits are the new “business casual.”
Allison Bornstein, stylist
Juicy Couture was everything to me in high school. As a Paris Hilton devotee (me and my friends threw a party on Paris’s birthday one year), there was nothing that said “fashion” more than a pair of velour pants that said “Juicy” on the butt. Oh, and remember when Britney Spears had her bridesmaids wear matching pink Juicy suits for her wedding to K-Fed? Iconic. It makes sense to me that they would be making a comeback. We have cycled through the ’90s trends, and are now on to the early 2000s. They were the symbol of casual luxury, and I think that is where we are headed again. We want to be comfortable, but after all of this time at home, we also want to have fun again with what we are wearing. It’s the perfect combo—comfort but fun! It’s nice to have a little sense of humor with what we are wearing. Why not have fun?!