Both the new and original cast members of Heartbreak High gathered together with industry, media personalities, celebrities and content creators to launch the remake of the homegrown Aussie favourite.
The remake of Heartbreak High is the first Australian original series produced by Netflix. Since its worldwide premiere on September 14, Heartbreak High was the most watched television show on Netflix in Australia barely a week after its debut, making the top ten list in 45 other countries, and now making the top ten most viewed television shows globally.
Working in the theme of INVNT’s “Challenge Everything” mantra, the APAC hub of the global live brand storytelling agency partnered with Netflix to deliver a non-traditional series premiere event. From a tuckshop takeover, to graffiti bathrooms, episode one preview screenings, to an all-school assembly, guests could journey through a series of interactive spaces with socially relevant shareable moments which offered a canvas for individual self-expression, and the opportunity to challenge social taboos, stereotypes and conventions.
Laura Roberts, managing director APAC at [INVNT GROUP] said: “Nostalgia, creativity, and memory-making was at the core of the Heartbreak High World Premiere. People often leave red carpet premieres to go back home to their regular programming – we didn’t want that.
“We didn’t want to just bring our guests back to high school – we wanted them to reimagine themselves as high school students again. We therefore incorporated the fashion, the music, and tapped into how we could recreate that high school experience of everything being fresh, new, and sometimes awkward.”
The premiere saw a red carpet gathering of cast original favourites such as Barbara Gouskos, Danny Raco, Lara Cox, and Rel Hunt, as well as faces from the new cast such as Joshua Heuston and Asher Yasbincek. Live performances included emerging local artists featured in the new soundtrack such as 1300 and Clypso with the night hosted by comedian Gen Fricker.
With the event curated for maximum social shareability, the world premiere also saw the likes of content creators including Tiktok’s Creator of the Year Millie Ford in attendance.
On the back of the success of INVNT APAC’s Stranger Things Season 4 Premiere Event at Luna Park and the Heartbreak High world premiere, more projects and collaborations between INVNT APAC and Netflix for 2023 are set to be revealed.
Heartbreak High is now streaming on Netflix.