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    FBI tracking “extensive amount of concerning online chatter” before inauguration of Joe Biden, says director

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    US Capitol insurrection: Pence closer than initially known to the violent mob during US Capitol storming, Washington Post reports

    US Capitol insurrection: Pence closer than initially known to the violent mob during US Capitol storming, Washington Post reports

    FBI tracking “extensive amount of concerning online chatter” before inauguration of Joe Biden, says director

    FBI tracking “extensive amount of concerning online chatter” before inauguration of Joe Biden, says director

    Indonesia earthquake: strong quake in Sulawesi kills at least 34, injures hundreds

    Indonesia earthquake: strong quake in Sulawesi kills at least 34, injures hundreds

    Trump explodes at Nixon comparisons as he prepares to leave office

    Trump explodes at Nixon comparisons as he prepares to leave office

    New York attorney general sues NYPD to install monitor, alleges years of civil rights abuses

    New York attorney general sues NYPD to install monitor, alleges years of civil rights abuses

    More than 100,000 customers still without power after overnight windstorm Wednesday – KIRO Seattle

    More than 100,000 customers still without power after overnight windstorm Wednesday – KIRO Seattle

    Key takeaways from Wednesday’s developments in the Capitol riots investigation

    Key takeaways from Wednesday’s developments in the Capitol riots investigation

    Justice Department will have ‘no tolerance’ for violence

    Justice Department will have ‘no tolerance’ for violence

    The Trump Impeachment Vote: Live Updates

    The Trump Impeachment Vote: Live Updates

  • Business

    Economists See Few Monetary Policy Changes With Powell Leading Fed

    Indonesia’s Largest Fleet of Taxis Teams Up To Beat Ride-Hailing Apps

    Olivia Munn’s One-Piece Swimsuit Plunges Further Than You Thought Possible

    Hannah Donker talks being The Weeknd’s love interest in ‘Secrets’

    High Street Retailers Pin Hopes On Discount Splurge In Black Friday Fever

    Bitcoin Is ‘Definitely Not A Fraud,’ CEO of Mobile-Only Bank Revolut Says

  • Celebrity

    BIZZLINE: A STUDIO FOR PHOTOGRAPHERS SET TO OPEN

    THE DAY I LEARNED TO STOP HATING LAPTOP DJS

    HOW MALE MODELS GET SUPER RICH IN A FEMALE-DOMINATED INDUSTRY

    WHAT IS LIKE TO WORK AS A SUPER MODEL

    HOW TAYLOR SWIFT HELPED ME LOSE 425 LBS

    LIFETIME UNVEILS FIRST LOOK OF FULLHOUSE MOVIE

  • Fashion
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    7 of Mary J. Blige’s most iconic outfits

    7 of Mary J. Blige’s most iconic outfits

    Lizzie McGuire’s Costume Designers On Hilary Duff’s Style, Y2K Fashion, & More

    Lizzie McGuire’s Costume Designers On Hilary Duff’s Style, Y2K Fashion, & More

    10 trivia questions every Rochesterian should be able to answer. Can you? – Rochester Democrat and Chronicle

    The OC: 17 Thoughts I Had Re-Visiting the Fashion

    The OC: 17 Thoughts I Had Re-Visiting the Fashion

    Yahoo experts reveal their lineups

    Yahoo experts reveal their lineups

    The Updated Version of a Shrug Is Currently Trending

    The Updated Version of a Shrug Is Currently Trending

    Fashion Can’t Get Enough Of The Tennis Skirt

    I Can’t Resist Buying Clothes That Remind Me Of My Childhood

    ‘I think it’s very clear the pause has worked’

    ‘I think it’s very clear the pause has worked’

    VSCO’s 2020 Gen-Z Survey Reveals Top Trends

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    Mom issues viral PSA alerting parents that scrunchies are the new crush gift for middle schoolers

    The 3 Best Silk Scrunchies

    The 3 Best Silk Scrunchies

    Slip silk scrunchies review: they prevent breakage and protect my hair

    Slip silk scrunchies review: they prevent breakage and protect my hair

    Scrunchies Market to See Huge Growth by 2026

    Slip’s Silk Scrunchies Will Protect Your Hair From Breakage

    Slip’s Silk Scrunchies Will Protect Your Hair From Breakage

    Scrunchies Are Now Called “Hair Clouds” & Yes, They Are Back In Style

    Scrunchies Are Now Called “Hair Clouds” & Yes, They Are Back In Style

    The History of Scrunchies: Tracing the Controversial Hair Accessory’s History

    The History of Scrunchies: Tracing the Controversial Hair Accessory’s History

    Maybe More Men Should Wear Scrunchies

    Maybe More Men Should Wear Scrunchies

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I.T. Ep. 207 | New Balance’s New 57/40 Sneaker Continues a 4 Year Design Focus – ARCH-USA

Editorial Team by Editorial Team
January 5, 2021
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New Balance recently garnered awards from various sneaker outlets as the brand of 2020. The recent accolades were well deserved, but to only look at last year’s 327 success, fails to acknowledge the investment in innovation and design the company has put forth to improve their lifestyle kicks.

Articles in this video:

New Balance 57/40: New Balance Press Box : New Balance Introduces the 57/40 (newsmarket.com)
Collect This: https://arch-usa.com/collect-this-new-balance-247/
New Balance PRJ 1.0: https://arch-usa.com/new-balance-enters-chunky-outsole-market-with-the-prj-1-0-a-performance-model/
New Balance PRJ 3.0: https://arch-usa.com/test-run-project-3-0-from-new-balance-is-also-an-exercise-in-sustainability/
New Balance Undyed 327: https://newbalance.newsmarket.com/product-news/new-balance-releases-the-new-327-undyed-colorway/s/7165a869-b67f-4363-adef-a3281a3fca7b

From New Balance:
Global athletic leader, New Balance Athletics, Inc. is excited to introduce the new 57/40 silhouette, a reimaging of the iconic New Balance 574. The first release of the men’s and women’s 57/40 will be available globally in a limited release beginning January 9, 2021 for a suggested retail price of $120.

The New Balance 57/40 is a fresh interpretation of the iconic 574 model and a nod to the 5xx franchise. A classic for more than three decades, the New Balance 574 has been one of the industry’s most revered sneakers and today is one of the brands most iconic silhouettes. With the release of the 57/40, New Balance offers the most expressive silhouette within the 574 family.

The 57/40 upper is reinterpreted with an 80’s meets 90’s aesthetic. The classic 574 lines were moved around for a fashion-forward silhouette that is modern but remains rooted in classic New Balance DNA. The traditional N logo is enlarged, making it a design feature similar to new releases such as the 327. The iconic CR device remains familiar but reimagined in a contemporary, exaggerated way that is ideal for color blocking. The sole unit offers a contemporary expression with two midsoles stacked – one inspired by 90’s heritage with a wider, wavy design, and the other a traditional 574 midsole. The enlarged off-road outsole is a throwback to the trail heritage of the 574.

The New Balance 57/40 also includes ‘The Intelligent Choice’ tongue label. The launch collection upper offers a mix of leather, suede and mesh with rainbow colored details on a neutral background. Additional styles will be released throughout 2021 in a mix of materials and colorways.

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