Hunter Schafer’s character, Jules repped a pair of DC Shoes in Euphoria. (Jeff Kravitz/FilmMagic for HBO)
Hunter Schafer wore some iconic noughties footwear in a recent episode of Euphoria.
In episode three of current season of the HBO series, Schafer’s character Jules repped a pair of DC Shoes.
The show’s visuals regularly highlight noughties favourites including low rise pants, glitter, crop tops and printed t-shirts.
The latest Y2K moment in the show is the staple, chunky black and pink trainers from DC Shoes.
Schafer’s look in the episode, “Ruminations: Big and Little Bullys”, was completed with baggy pants and a graphic sweatshirt for the ultimate 2000s aesthetic.
The Court Graffiks trainers are priced at $60 and feature the brand’s iconic star logo, and they’re available from the official website.
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As well as appearing on arguably the most stylish show on television, the brand is also becoming a cult favourite among Gen Z on Instagram and TikTok.
One video on TikTok, featuring an unboxing of a pair of DC Shoes, has been viewed more than 200,000 times.
TikTok user, ssamantitaa uploaded the clip showing off a pair of pink and white shoes from the brand.
A number of people joked in the comments asking them to make the popular video private, so the trainers don’t become too in-demand.
@ssamantitaa pink and white shoes.. umm yes @dcshoes #dcshoes #dcshoescousa #hellokitty ♬ 90mh – 🇲🇽
One person wrote, “once everyone starts buying them there goes the cheap price” and another added, “if these become expensive i’m going to scream i grew with these shoes”.
Somebody else said: “DC shoes are so underrated I dont care what anyone says they are so comfy and cute”.
Euphoria outfits are a big talking point
After an episode of Euphoria airs fans snap up the items worn by the cast, with dresses, bikinis, t-shirts and more regularly selling out as soon as they’ve appeared in the show.
Costume designer Heidi Bivens, who has returned for season two is instrumental in putting together the show’s iconic looks.
In an interview with Porter about Euphoria looks, she said: “[Creator Sam Levinson] gave me the license to have as much fun as I deemed necessary. The cast all have such great instincts about their characters and costumes.
“They’re always texting me with ideas or sending me references on social media. Jules is my favorite to dress because there’s no limit to creativity there.”
She adds: “We’re going to push it a lot further for all the characters in season two.”