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They say that one man’s trash is another man’s treasure and these Instagram thrift stores are a shimmering example of this. Instagram thrift stores are taking on India’s fashion scene, one order at a time.
The idea of thrifting clothes comes from western countries where big stores like Goodwill, Salvation Army, Value village, etc. promote sustainable fashion. India is no stranger to thrift shopping either, we don’t have huge stores but one can always spot small pop-ups where you can always find something of your taste. Thrifted items have been loved by a previous owner, but are usually in good shape with enough life left to be useful to a new owner. The year 2020 saw a huge growth of Instagram thrift stores and it has been a hit for all the good reasons.
Thrift shopping is a great way to get higher quality, long-lasting items that are too costly to buy normally. Nobody talks about the other side of the textile industry which is a massive source of pollution and labor exploitation. Fast fashion is the second most polluting industry on Earth, right behind oil. Thrift shopping is a great way to promote sustainable living.
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Instead of paying thousands of bucks for big stores, one can easily negotiate and buy good quality products at a reasonable price. These Instagram thrift stores drop their pre-loved products every week and are always in high demand. The best part about these stores is, that there are so many of them. You can always explore and find a thrift store that suits your style. These stores are handled by small business owners who not only pick good pieces for our wardrobe but they also make sure to meet all our expectations of sustainable fashion.
Take notes and check these Instagram Thrift stores, because thrifting is the new black:
Celia and Jang, the owner of @luu__liu_ are alumni of Hindu College, University of Delhi. Their store sells vintage corsets to unique skirts and pullovers. While talking to them about their thoughts on Instagram thrift shopping, they said, ” E-thrift shop is the new buzz in town and we are so glad that this community is spreading and people are accepting it more willingly than we had ever imagined.”
“Our store believes in, ‘Thrifting is a lifestyle’, a very healthy one. It has been a very healthy competition here. We are so overwhelmed to see thrift stores growing and supporting each other and it is always good to see new stores popping up daily. We can finally say, Thrifting in India is in Vogue.”
Banu Jebisow, owner of @thrift_arunachal is a Delhi based thrift store. She has a collection of the best vintage jeans in town to the most adorable tennis skirts. For Banu, ‘Sustainable fashion should be in sustainable price’. On asking about her journey, she says, “I initially gave a thought of owning a thrift store when I made my first purchase from a thrift store. I was intrigued by the idea so I started my thrift store by selling pieces from my wardrobe. Now when my business is going well, I try and look for vintage Levis, Lee, Wrangler, Calvin, Guess, Ralph Lauren, and other brands because I want my thrifters to get access to good quality vintage brands for very cheaper prices.”
“About the whole thrift community, I find that it is very interesting. We get to see different stores with various senses of style and it inspires us to work more. These stores make every bit of effort to stop fast fashion and acquire sustainable fashion. Apart from thrift stores, what inspires me more is the love and support of my customers. Their responses and reviews make me want to work harder and I think every owner feels the same as well.”
@snastudios is a new thrift store in town but it has already received massive good responses. From dainty accessories to outfit inspirations, Sonia Sarkar, the owner of @snastudios makes sure to inspire the buyers via her chic and classy sense of fashion. This store is based in Kolkata but they ship products all over India.
kikiikloset is not your usual Instagram thrift store. The owner of this page, Krishna makes handmade and custom products in addition to the usual thrift sales. She makes tie-dye clothes, tote bags, and miniature earrings which are a must in your closet. The best part about this is the price point.
Krishna believes in Rinse and Recycle and wants her followers and buyers to show some love to our planet earth as well. She started kiki kloset when her personal transition from fast to slow fashion occurred. Initially, she decluttered her closet and then it organically transitioned into upcycling, reworking, thrifting vintage shirts, retro sunnies, and hand-making y2k pieces of jewelry. Her adorable styles and quirky products make the buyers love @kikiikloset more. Not only kiki kloset promotes the notion that second-hand can be trendy too but 10% of the store proceedings go to an animal shelter as well.
We all sure miss our Sarojini and Kamala Nagar thrift shopping trips, but for the time being, let us opt for sustainable fashion and discover more Instagram thrift stores. Support small businesses and go crazy in the world of thrift shopping.
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