With exposure on social media and the breadth of knowledge online, today’s tastemakers are younger than ever. Just as TikTok users gathered to predict the next year in fashion, designers sourced them as inspiration months before. In the past few years, designers have turned their interest to street style, taking inspiration from what people are actually wearing and going against the traditional hierarchy of fashion where the luxury labels dictate what styles will trend. But now that street style is diminished due to the pandemic, social media like TikTok and Instagram have become the main platforms to express personal style. When fashion goes viral, its impossible for trends like cottagecore and academia to go unnoticed by the industry at large. Celine notably pulled from the Internet-friendly E-boy aesthetic in its most recent menswear collection, but the influence of TikTok’s audience appeared in much of the Spring/Summer 2021 season as a whole.
Miu Miu’s collection felt especially Gen Z-friendly, providing the runway debut of 18-year-old Lila Moss and generally encapsulating today’s teens‘ spontaneous approach to fashion and beauty—from pairings like track pants and embellished halter tops to the eyebrow slits included in models’ fresh-faced makeup. So much has yet to come, but both TikTok and high fashion have provided an exciting foundation for new trends to build on as the year progresses.