Holly Willoughby can’t stop wearing the gorgeous British dress brand Ghost and the Duchess of Cambridge is a big fan too.
Taking to ITV This Morning in yet another Ghost dress, this time a high necked blue floral dress named ‘Tilly’, Holly stunned.
And while Holly has clearly got a soft spot for Ghost, the brand has played a part in the reinvention of Holly’s style. Developing her look over the past two years, Holly has eased into a style that is grown up and sophisticated and yet still pretty and playful with the use of Ghost’s incredible prints.
Ghost fashion first became popular in the 90’s but the label, which originally was famous for it’s bias cut silk dresses, reinvented itself under the ownership of Dragon’s Den star Touker Suleyman.
It went from slip styles and forties inspired evening dresses to a fresh floral print brand loved by celebrities and royalty.
While Holly Willoughby has worn the dress for her presenting stints on several occasions prior to the lockdown, it seems when everything is rather bleak, Holly can’t stop wearing the gorgeous bright and blooming brand to bring a little bit of cheer to morning television.
And even Kate Middleton was spotted sporting a pale blue dress from the brand when she posed on her doorstep with the rest of her family to clap for the NHS on one of the many Thursday evening morale boosting stints.