Not just ‘Florals for Summer’ but trendy outfits spanning all seasons
From wide-legged jeans, cute summer dresses, glamorous cut-out outfits, cool Y2K blouses in psychedelic prints to jackets and trench coats, Urbanic has it all. What strikes Urbanic shoppers the most is the availability of the most unique, trendy pieces that are hard to find elsewhere. Be it those black biker shorts everyone is raving about or beachwear that looks grammable from all angles, or the oh-so-modern corsets, that are far from basic on Urbanic. Think Bella Hadid’s vintage looks meets Kaia Gerber’s off-duty style to even Gen Z’s Queen Bee of Style, Kylie Jenner. Intrigued much? That’s the stellar Urbanic collection for you.
A big yes for body positivity
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Gone are the days when curvy girls had to make do with yesteryear’s styles being their only fashion choices to choose from. Urbanic has always maintained its stance that fashion comes in all shapes and sizes. Last year, their campaign ‘My Right to Wear’ democratised fashion by offering uber stylish clothes ranging across sizes from XS to 5XL. The campaign, with popular faces such as Kishwer Merchant and Delnaaz Irani created ripples online by touching upon the evolving concepts of the ‘perfect figure’ and driving relevant conversations around embracing our imperfections.
Rooting for inclusivity
Like a true, contemporary brand, Urbanic has been supporting inclusivity in everything it does: designs that defy gender norms, sharing awe-inspiring stories, and driving inclusion by making their community of patrons feel like they belong, irrespective of their varied backgrounds, sexual orientations, interests or fashion choices. Staying true to the ethos of the brand, Urbanic fairly recently in their #UBPrideParty campaign encouraged people from their community of fashionistas to speak up about the challenges they faced while coming out to their loved ones. These stories exchanged by the community were heartwarming and moving.
Super-chic, stylish and affordable
Good fashion doesn’t always have to burn a hole in your pocket. One of the most important reasons why Urbanic managed to have a strong foothold in India within a short time span is affordability. With clothing items priced between INR 100 to 6500, Urbanic caters to an array of fashion-conscious consumers who value style, comfort and affordability from their shopping hauls. It is the combination of these two that makes Urbanic a much loved name among millennial and Gen Z shoppers.
Urbanic works with thousands of influencers championing the narratives of inclusivity, diversity and body positivity through their distinct styles of dressing. Urbanic’s thriving influencer community also helps the brand understand what the current generation of shoppers are looking for, making them trendsetters who have their feet and ears to the ground.
Rahul Dayama, Marketing Lead, Urbanic says,
“Urbanic aims to build a community on trust and ethics. We want to showcase every community’s talent and create a personal connection so it’s beyond just a brand we are creating. A woke voice and thoughts appeal more to Gen-Z and millennials and this is what Urbanic is all about. Our community prefers us because it’s more than fashion we are serving here, we are serving a thought acting as a catalyst for our conventional fashion standards.”
One of the most popular styles on Urbanic is their Y2K fashion (also known as “nowstalgia”) inspired collection that Gen Z absolutely adores and loves flaunting on the ‘gram. Other trending styles include two-tone t-shirts, camisole tops, cut-out dresses, cropped blouses, bold patterned outfits and trikinis. By leveraging cutting edge AI insights, Urbanic gets the pulse of the customers and offers styles and sizes that are in vogue. This enables them to curate a handpicked collection that resonates with their patrons and of course, an enhanced shopping experience.If you enjoy being the trendsetter of your posse, or, appreciate the rare blend of comfort and style, visit
Urbanic to explore the top choices of young India’s most fashionable. Don’t forget to post your pictures in Urbanic outfits with #UrbanicSquad and be a part of Gen Z’s revered fashion movement.
Disclaimer: This article has been produced on behalf of Urbanic by Times Internet’s Spotlight team