When people need inspiration, they’ll often turn to Pinterest. The website, which has more than 320 million users around the world, just released its annual Pinterest 100 report featuring the top trends to try in 2020. For those with wanderlust, the biggest movement for the new year is eco-friendly and sustainable travel.
In its search, Pinterest compared global search volumes from August 2017 through July 2018 to search data from August 2018 through July 2019, and then identified 100 topics with significant search volumes and consistent, upward growth. Those were grouped into 10 cultural shifts — one of which was responsible travel.
Searches for “eco-friendly travel” rose 73%, “eco-friendly cities” rose 47%, “eco-structures” (such as treehouse retreats, biodomes and ecolodges) rose 31% and “reduced carbon footprint” increased 86%.
“Like many industries, tourism is reaching an eco-conscious crossroad as people look to lessen their impact when exploring new places,” the report says. “They’re embracing cleaner transit methods, or even taking staycations instead of long-distance getaways.”
Furthermore, people are looking for ways to connect with nature, whether that’s by physically going outside or bringing more plants into the home. Searches for “lake fishing” were up 274%, “rockhounding” (collecting rocks, geodes and gems) rose by 185%, “nature travel” by 253%, “bushcraft camping” (wilderness survival skills) by 1,069%, “northern lights” by 90%, “outdoor play areas” by 550%, “hiking fashion” by 194% and “outdoor indoors” (floor-to-ceiling glass doors, sunrooms, etc.) by 108%.
Another major travel trend in Pinterest’s report is avoiding overcrowded destinations and instead opting for places with smaller tourist traffic. “People still seek adventure — they just want more responsible ways to make it happen,” like traveling by train, using zero-waste essentials, picking their own produce, studying abroad and opting out of hotels for treehouses, biodomes, ecolodges and other green-minded getaways in the most eco-friendly cities in the world.