Cotton On has jumped on the trend of reinventing fashion from the 1990s and introducing it to the current generation, with its scrunchies being one of the ways of doing so.
Cotton On’s scrunchie range seeks to appeal to older generations and the millennials, who desire to be involved with the next fashion trend. If you were around in the 90s, you would remember almost all girls using a scrunchie as their go-to hairband. The scrunchie was also worn on the wrist as an extra hair tie, and has now been repurposed as a wrist accessory. Aside from offering complete ponytail support, the accessory adds a statement piece to an otherwise simple outfit.
Cotton On’s range is priced at R299 for a pack of six different designs. According to the Cotton On website, “Scrunchies are back, baby! And we’ve got six new styles to prove it. These hair ties feature an elastic band with cute fabric designs and is full of 90s vibes and good times.”
The scrunchies are available for purchase on the Cotton On website.