KITSCH towel scrunchies have over 4.9 stars and 4,456 reviews, so there is something to be said about the greatness of the invention. One common positive review revolves around the idea that towel scrunchies allow the user to have more freedom as their hair dries. Whether you have a late-night essay due and don’t have the time to stand in one spot and use a blow dryer or are trying to cook dinner and don’t want your hair towel getting all in your food, the towel scrunchie eliminates the hassle of traditionally drying your hair.
Not to mention, heat exposure is extremely limited with the use of towel scrunchies. The high heat from the blow dryer can literally change the shape of your hair’s keratin strands, leaving your hair weak and brittle (via Dyson). Using a traditional towel may not be the solution either. The pulling caused by a twisted towel on the hair can save you from a major headache — literally. The heaviness of the towel can actually cause hair breakage directly at the roots, says KITSCH. Breakage also can happen as you take your hair down out of the towel, as it is common for hairs to get snagged in the towel. Towel scrunchies save your precious time and your hair from the damage of heat and traditional towels.