A pair of Alexander McQueen sneakers is CEO Manish Chandra’s favourite purchase from Poshmark. Shoppers can peek into celebrity closets on Poshmark, including prominent singers, actors, Youtubers, and sports stars. Recently, Grammy-winner DJ Khaled updated his closet with personal garments from his music videos and red carpet appearances.
Users can buy fashion from Serena William’s closet. She is also their board member. In the last few months, San Francisco-based Poshmark has added home goods and pet products, and expanded to Australia.
Manish Chandra finds it also relevant for developing countries, including India. “It is relevant everywhere. India is a large English speaking country. We want to connect countries to make a global, sustainable fashion industry – a woman in Kenya selling to a woman in NY. Those connecting and economic opportunities exist in the world.”
Most e-commerce giants rely on search-based shopping, but humans don’t necessarily shop like that in the real world, instead browsing a store or asking their friends about cute clothes they’re wearing. With that in focus, in a saturated e-commerce space, a desi entrepreneur has created an interactive discovery space, disrupting the fashion industry along the way.
(Savita Patel is a senior journalist and producer, who produced ‘Worldview India’, a weekly international affairs show, and produced ‘Across Seven Seas’, a diaspora show, both with World Report, aired on DD. She has also covered stories for Voice of America TV from California. She’s currently based in the San Francisco Bay Area. This is an opinion piece, and the views expressed are the author’s own. The Quint neither endorses nor is responsible for them.)
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