Less than A $ AP Rocky Appointed as PacSun’s Debut Guest Artistic Director, A youth fashion retailer has revealed the first outcome of the partnership. Two collaborative capsules that combine rapper A $ AP Worldwide Label with iconic shoe and apparel brands. Van And the sports heritage label Russell Athletic.
The collaboration with Vans includes two versions of the classic Old Skool silhouette. One is black canvas and the other is white leather. Both It features a flame decoration. Shoes available in sizes 4 to 13 range in price from $ 100 to $ 130.
The· Russell Athletic x A $ AP Worldwide Capsules consist of T-shirts, shorts, pullover hoodies and sweatpants with a mainstream color palette of black, white, rust, light blue and green. The fleece products in the collection are made from premium cotton jersey fleece and decorated with a new full skull print. Capsule pieces are available in unisex size XS-XL and price between $ 40 and $ 90.
“We are excited to continue our partnership with Rocky in this new role. He is the perfect combination of high fashion and streetwear appeal,” said Alfred Chan, co-CEO of PacSun, in the release. “Rocky’s view of energy and culture is really reflected in his design. We want our customers to embrace it like we do and share the unique products and collaborations they are always looking for. I am looking forward to it.”
The release of the collection is touted in an exclusive short film directed by Aisultan Seitov and Rocky.A movie inspired by the classic 90’s comedy Rich-rich And White checkFeaturing unreleased new songs by rappers.
As Guest Artistic Director of PacSun, Rocky also oversees brand campaigns and in-store activations to help launch the collection.
Both capsules are currently available on PacSun’s e-commerce website and in 200 physical stores nationwide.
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A $ AP Rocky announces first collection as guest artistic director of PacSun
Source link A $ AP Rocky announces first collection as guest artistic director of PacSun