Scrunchie lovers unite! We all know how wonderful that feeling of relief that washes over your body after pulling your hair back or tying it up. If it’s a scorching hot day and the feeling of sweat-soaked tresses pressed on your neck makes your skin crawl, you reach for a scrunchie. If it’s time to wash the day’s dirt off your face, you reach for a scrunchie. Unlike regular hair ties, they won’t damage your hair or pull too tight — and they just look cute. Simply put, the humble piece of fabric-wrapped elastic is the unsung hero of the haircare world. While Kitsch stocks a variety of viral products (remember the heatless curlers all over TikTok?), it’s the company’s wondrous assortment of scrunchies that caught our eyes. And these aren’t just your everyday ponytail holders — there’s a hair tie for every occasion, from glamorous scrunchies that elevate messy buns to ones designed to be gentle on sleeping hair. Oh, and there’s even a collab with Bridgerton that is sure to be, in the words of a certain viscount, the object of your desires.