We just can’t kick our denim habit. The fashion stalwart was spotted all over the spring/summer 2022 catwalks, including Loewe and Louis Vuitton, in a myriad of different guises — from Y2K straight-leg jeans worn with butterfly tops to Britney and Justin-inspired Canadian tuxes.
While you may wish to swerve those low-slung noughties waistbands, there are plenty of new takes on our favourite fairweather fabric that will slot oh-so-easily into your summer wardrobe. And to help you upgrade your blue (and ecru) basics, Seasalt Cornwall has helpfully launched its denim shop, a capsule collection of classic pieces made from durable organic cotton and denim blends. Here’s how to style yours.
Go retro
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Image: Ambrose skirt, £65, Seasalt Cornwall; Blouse, £99, Baukjen; Mules, £175, Russell & Bromley
Inspired by the 1970s revival for summer, the A-line denim midi skirt (complete with pockets — the fashion holy grail!) is making a welcome return this season. Wear with a couple of buttons undone, smartening it up with a statement blouse and mules for the office, and adding a sporty twist for the weekend with a slouchy tee and statement trainers.
Get loose
Image: Marsland trousers, £62.95, Seasalt Cornwall; Vest, £22, Petit Bateau, Hush; Sliders, £159, Kurt Geiger
As we move ever further away from the skinny jean stronghold seen in the 2010s, this year’s denim is decidedly more relaxed. Some of the baggier, light-wash styles on the high street may feel a step too far for non-Gen Zers, but the looser, tapered fit of Seasalt Cornwall’s Marsland trousers is a chic compromise, offering comfort and style. Wear them with a tank top and sliders for the ultimate laidback summer look.
Make it a double
Image: Chambray shirt, £59.95, Hallworthy jeans, £65, Sailor shirt, £29.95, all Seasalt Cornwall; Trainers, £89.95, Nike
We’re not sure double denim ever went out of fashion (we’re die-hard fans over here), but it definitely has the designer seal of approval for 2022. The skill is in finding shades that work together. You want some contrast so we recommend pairing a light denim on top with a darker shade on the bottom. For a look that will last all year, this lightweight denim shirt from Seasalt Cornwall can be worn open over a long-sleeved Breton tee and straight cut jeans for an effortless weekend look. Just add your favourite high-tops.
Discover your dark side
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Image: Waterdance trousers, £62.95, Dove Tail vest, £59.95, Seasalt Cornwall; Shirt, £250, ME+EM; Kara flats, £159, LK Bennett
Darker washes are here to smarten up your everyday wardrobe through summer and into the autumn months. Seen at Dior and Saint Laurent, inky blue, indigo jeans in more tailored cuts are a great choice for more relaxed office dress codes and will take you straight to the bar afterwards. Style with loafers or ballet pumps and an oversized shirt, layering up with a longline knitted vest when the temperatures drop.
Fuse form and function
Image: Barrepta Cove pinafore, £69.95, Swan Creek blouse, £55, Seasalt Cornwall; Trainers, £80, Converse
Denim utility wear in the form of cargo pants (approach with caution), jumpsuits and pinafores is a huge trend this year, and each one is an accomplished multitasker. This pinafore can be worn on its own with your sandals when it’s warm. Then, as we head into autumn, add a shirt or polo neck underneath, along with some chunky biker boots.
Soften up
Image: Southern Sun midi dress, £75, Seasalt Cornwall; Bag, £29, Arket; Sunglasses, £40, Le Specs; Sandals, £22, Next
What could be simpler than a relaxed midi dress in soft denim with a flattering sleeve? Style it up with embellished flats and delicate gold jewellery or dress it down with sliders and a straw tote — perfect for wafting through woodland and sitting in parks.
Discover Seasalt Cornwall’s Denim Shop at seasaltcornwall.com
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