I love the philosophy behind Jarod Duggins company named Trichomes.com. What he is attempting to do is to with his medium is to clarify and normalize the electronic narrative surrounding cannabis. How could I resist wanting to spend some time discovering more about him? Well, long story made somewhat shorter, I’m quite intrigued by Jarod and his deeply purposed ambition. His passion for the plant and all the ways it benefits us caught my attention. Of course this product is cannabis. And dispelling the stigmas that surround our medicine is the path Jarod follows.
Now, without further delay, may I please introduce Jarod Duggins, founder of TRICHOMES.com.
Warren Bobrow=WB: Please tell me about yourself? Why cannabis? What was your inspiration for the plant?
Jarod Duggins=JD: I’m from Southern California. Born in 1979 but basically an 1980’s baby who entered young adulthood in the early 90’s. Being immersed in Southern California culture during that era definitely gave me a head start and insights into cannabis culture and the emergence of something new (an industry). Along the way, even through the ligering peril and plight that has been present during prohibition for all, and despite a couple of years spent in jail – it often felt like the right time, right place in many ways once the pendulum started to swing in regard to the public view on cannabis, or more specifically “medical marijuana” at that time. I had tried cannabis for the first time in 7th grade with a friend and his older brother and sister which was generally unceremonious. I remember being paranoid that my parents were going to find out, and that was about it. Then came high school… of which by and large I got the “high” part right. Somewhere along the road, I found a serenity that I didn’t really know I was looking for and comradery of which for the first time allowed me to identify with many others and multiple groups of people. It was also during this time period I became painfully aware that the $20 a week allowance I got from my parents was nowhere near enough to support the self prescribed daily dosage of well being and self confidence I was getting used to, which is how we segway directly to my first venture into entrepreneurialism which included a triple beam from the science lab and zero period gram sales.
My inspiration? All of the experiences, all of the mis-information, outright lies and newly mounting anecdotal evidence that had come to light through this time period in my life led me to realize there was a bigger purpose to all that WE were going through. However, I didn’t really grasp how significant all of these experiences were until my uncle was diagnosed with and then ultimately succumbed to cancer. Beyond Tim Berenda being my favorite uncle (sorry other uncles), his battle with cancer was further personalized when he chose a vegan diet and cannabis as how he wanted to fight. His choice to utilize cannabis during this time period turned his battle with cancer into MY personal quest to find information that might have helped save my uncle. Unfortunately, the positive implications (Prostate Specific-Antigen or PSA numbers lowered from the thousands to below 100) shown during his treatment coupled with feeling out of sorts or “too high” because of the daily dosage of full spectrum extract oil he was taking, led him to averting from the regimen that we had started him out with. In an effort to regain a “normal” existence via getting back to work and being more fully available in his daughters lives with a clear head. Knowing now that the information we went searching for back then when I took Uncle Tim to the first cannabis related symposium held at UCLA medical center, or along the way as I personally would deep dive into Google searches for hours looking for was actually there, yet not readily available, still hurts my heart to this day. I truly feel that with the information and research that surfaced 6-9 months after his passing I may have been able to come up with a cannabinoid ratio that would have enabled him to take the high daily dosage necessary to aide in his fight against the cancer while leaving him feeling less intoxicated as a side effect, but that’s a hypothesis I’ll never get to prove.
WB: Tell me about your company? What are your six and twelve-month goals?
JD: TRICHOMES.com is about clarifying and normalizing the narrative surrounding cannabis as more research and relevant information presents itself. We are a platform that provides news and informed insights from the professionals who operate within the industry itself. Our six month goal is to find new ways in which we can support our community through this time period of global uncertainty while becoming a source of information for those both youthful and age experienced who are new to the topic of cannabis. When it comes to our twelve month goals, had you asked prior to the beginning of lock down, it would have been a completely different answer. Today, as a company our #1 task is to stay as mentally limber and flexible as humanly possible in order to be ready for what our community is going to encounter next. While we have come a long way in some aspects, there is still a lot of work to be done as the world begins to embrace the thought of cannabis as something beside illegal. Our 12 month and ultimate long term goal is to continue to create a company culture despite 90% of the team working remotely while we continue to develop solutions in lockstep with the burgeoning industry needs as it continues to grow and expand through the emergence of new information and global acceptance.
WB: What about stigmas? How do you explain to a potential client what you do? What about the entourage effect?
JD: Stigma, or more specifically dispelling stigmas and clarifying the subject of cannabis is literally why TRICHOMES.com was created. Much like the current issues involving our criminal justice system, social inequities, and the perceived biases created by differences in race, religion, or culture – stigmas surrounding cannabis come from a general lack of experience, lack of knowledge, mis-information, and/or outright lies provided via a narrative being told by people who are guilty of complacency at best, or in the worst of circumstances can check the “all of the above” box. The entourage effect. To me, the entourage effect is best defined as an intuitive process initiated by the combined presence of cannabinoid and terpene profiles created in nature and the way these compounds interact with our endocannabinoid system of which is still currently found to be scientifically inexplicable or recreatable. In a word, the entourage effect is “magic”. As more science and research comes to light, some Dr’s and industry professionals have begun to refer to the entourage effect as the “ensemble effect” based on the phrase being a bit more relevant to the actions created by the combined presence of these elements.
Today, as a community we have a chance to come together via a common cause, the liberation of cannabis through information. This is where the entourage effect relates directly to TRICHOMES.com as a platform and is also where I may get a bit corny. The phrase itself has taken on an expanded meaning to us, relating back to the “why” behind TRICHOMES or how I would explain to clients “what we do”. As our community gathers and grows, our inherently unique personalities, skill sets, and passions come together in a fashion similar to the way cannabinoids and terpenes are formed together in trichomes, which is where you first witness an “entourage affect” start from within. The affect consequently turns into an effect, as we begin to outwardly inform those seeking information of the truths and hope that reside within not only this plant, but the combined abilities of it’s community.
WB: What is your favorite food memory from childhood? What is your favorite kind of food now? From where?
JD: As a child and even on into my early teenage years some of my favorite food memories come from Sizzler. Sizzler had everything, and while it may not be as appetizing sounding today as it was back then, you couldn’t beat a plate with tacos, pizza, onion rings, nacho cheese, AND Jello. Then to top it off you had the dessert station with apple cobbler, soft serve ice cream with literal buckets of all the toppings to boot. Damn, reliving that memory almost got me hungry… Nowadays, I do enjoy a good surf & turf, but my favorite food is fresh caught, well prepared sushi straight “outta da” ocean from Hawaii. The best place to get it is a spot called “The Land” near Haleiwa – if you know, you know. Otherwise you can always grab a snorkel and try your luck!
WB: What is your passion?
JD: In my experience, passions are relevant to the period in time of which the question is being asked. That being said, my current passion resides within uncovering parts of the human condition that may allow us to understand earlier in life on an individual level why we’re here, and what to do with ourselves since we are here. I’m passionate about unearthing the meaning of life, or more specifically what I’m meant to do with my life as a Dad, as a husband, as a son, and as someone who wants to help/enable others. The current undertaking of my passion is the pursuit of living my daily life in a way that’s meaningful to me, while concurrently creating the time to share as much of these personal discoveries with my kids as possible in order to aid them in discovering their own passion pursuits as they embark on their journeys through life.